Traditional and Tasty Tito Noel's Pastillas for All Occasions. Satisfy your Cravings with Pastillas Made from the HEART.

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Tito Noel's Pastillas

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The History of Tito Noel’s Pastillas

The story of Tito Noel’s Pastillas began with something as simple—and as powerful—as a craving.

It was during the final month of pregnancy when Tita Hugs, nine months along, longed for the sweet, creamy taste of pastillas. She searched from store to store, but no one seemed to have the delicacy she wanted. Rather than give up, she thought of making it herself.

With the support of her Auntie Catherine, they journeyed to the bustling market of La Trinidad to gather ingredients. Starting small, they bought just one kilo of milk and sugar. Back home, they poured time, patience, and love into the process, eventually producing 15 containers of pastillas.

This is where Tito Noel entered the story. With determination and an entrepreneurial spirit, he sold all 15 containers. That first sale wasn’t just a transaction—it was the spark that lit the beginning of a business.

From one craving came an idea. From one kilo came 15 containers. And from one successful sale came the birth of Tito Noel’s Pastillas, a brand built on family, tradition, and the joy of sharing sweetness with others.

The Sweet Story of Tito Noel’s Pastillas

Humble Beginnings

The story of Tito Noel’s Pastillas began not in a factory or a grand kitchen, but in a simple home filled with love. One evening, when Tita Hugs was nine months pregnant, she craved the sweet, creamy delight of pastillas. She searched from one store to another, but not a single shop could satisfy her longing.

Instead of giving up, she turned the craving into creation. With the help of her ever-supportive Auntie Catherine they went to the market in La Trinidad, purchased just one kilo of milk and sugar, and returned home eager to try. What started as an experiment soon turned into magic—they made 15 containers of homemade pastillas.

The First Sale

This was where Tito Noel stepped in. With entrepreneurial spirit and determination, he took the 15 containers and managed to sell them all. That first sale was more than just income—it was a proof of possibility. From that moment, a simple craving turned into a business journey.

Growing with Love & Family

Every piece of Tito Noel’s Pastillas is more than just candy—it is a symbol of family, resilience, and the joy of sharing sweetness with others. The business is rooted in family values, where support, teamwork, and love fuel every step of growth.

From Beginning to Production