The story of Tito Noel’s Pastillas began with something as simple—and as powerful—as a craving.

It was during the final month of pregnancy when Tita Hugs, nine months along, longed for the sweet, creamy taste of pastillas. She searched from store to store, but no one seemed to have the delicacy she wanted. Rather than give up, she thought of making it herself.

With the support of her Auntie Catherine, they journeyed to the bustling market of La Trinidad to gather ingredients. Starting small, they bought just one kilo of milk and sugar. Back home, they poured time, patience, and love into the process, eventually producing 15 containers of pastillas.

This is where Tito Noel entered the story. With determination and an entrepreneurial spirit, he sold all 15 containers. That first sale wasn’t just a transaction—it was the spark that lit the beginning of a business.

From one craving came an idea. From one kilo came 15 containers. And from one successful sale came the birth of Tito Noel’s Pastillas, a brand built on family, tradition, and the joy of sharing sweetness with others.